Friday, July 09
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Day One

Friday, July 09

Typography Boot Camp

Typography Boot Camp launches the first of four, Design Educator Typography Intensives, and addresses the fundamentals of typography education and the essentials that must be included within a typography and design curriculum. Two classroom sessions will be led by renown ArtCenter faculty Pamela Olecki and Simon Johnston. Classroom I will introduce typography, its terms and history, and a series of exercises from handwritten scripts to computer typesetting exercises. Classroom II is a continuation of Classroom I, with emphasis on the formal aspects of designing with typographic elements including scale relationships, types of contrasts, asymmetry, hierarchy, composition, alignments, structures and use of negative space.

Keynote
9:00 am PDT /
12:00 pm EDT

FREE access via Zoom Webinar

Keynote

Lucienne Roberts & Dave Shaw – Froshaug

Lucienne Roberts and David Shaw explore the meaning and reach of typographer & teacher Anthony Froshaug’s most influential work Typographic Norms. Their book TN2, [due out in 2021] celebrates the continued relevancy of the work of Froshaug. To mention both typographic, and, in the same breath/sentence, grids, is strictly tautologous. The word typography means to write/print using standard elements; to use standard elements implies some modular relationship between such elements; since such relationship is two-dimensional, it implies the determination of dimensions which are both horizontal and vertical. – Anthony Froshaug

Lucienne Roberts
Classroom 1
10:30 am PDT /
1:30 pm EDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Basics I

Pamela Olecki

Basics I: The first in the sequence, this class introduces typography, its terms and history, and the origins of letterforms through a series of exercises in handwritten scripts, developing an understanding of formal relationships within a typeface. Attendees will also be shown how to effectively teach typographic structure through multiple exercises and projects: anatomy, typeface classifications, kerning, proportion/weight, letter spacing, nomenclature and understanding the differences between display type and text. Additional projects include explorations of body copy tone, legibility, meaning, and hierarchy. This is followed by a series of computer typesetting exercises to give an initial fluency in the use of digital typographic tools. Basics 1 serves as the primary typographic course fundamental to all future design courses. The students acquire a hands-on understanding of the full breadth and history of typographic technologies, from humanistic scripts, through letterpress and on to the digital typographic landscape. This knowledge provides a foundation on top of which students are able to build a fuller range of typographic skills.

Pamela Olecki
Classroom 2
1:30 pm PDT /
4:30 pm EDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Basics II

Simon Johnston

Basics II: This is a rigorous continuation to the fundamentals of typographic composition, with emphasis on the formal aspects of designing with typographic elements, and the importance of the progressive typographic decision-making through such exercises provides students with the necessary grounding in scale relationships, types of contrasts, asymmetry, hierarchy, composition, alignments, structures and use of negative space. Students work at different scales and are introduced to how production parameters will influence their design and decision-making. Whilst reinforcing and developing previously learned skills, students are introduced to more complex content loads, text problems, working with grids, as well as issues relating to combining type and image, as well as type as image. The importance of context is emphasized, of finding an appropriate typographic tonality for a given situation. Projects may range from complex information structures to more open pieces exploring the expressive potential of typography.

Simon Johnston

Register

Register free for the Keynote session and purchase Classroom tickets separately or together. Click the prices to view pricing options. Your purchase is a donation towards the HMCT ArtCenter and goes to support HMCT educational programs and students.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply, email Sr. Coordinator Clifford Pun at clifford.pun@artcenter.edu.