Friday, July 16
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Day Two

Friday, July 16

Editorial Typography

Editorial Typography is the second in a series of four Design Educator Typography Intensives. Classroom I, the Basics of Editorial typography, led by ArtCenter faculty Stephen Serrato, addresses the fundamentals of editorial print typography in traditional publication design process, specifically books, and emphasizes typographic detailing and the relationship of text to image and narrative in sequential design. Classroom II, Computational Editorial Design, led by educator, designer, and researcher Kyuha (Q) Shim addresses the shift from traditional design methods, to using algorithms and computational systems for editorial design.

Keynote
9:00 am PDT /
12:00 pm EDT

FREE access via Zoom Webinar

Keynote

Kathleen and Christopher Sleboda – Draw Down Books

Draw Down is an independent publisher located in the northeastern corner of the United States. Created in 2012, Draw Down publishes small books about graphic design, typography, illustration, photography, art, and architecture. Draw Down also sells a curated collection of books and zines by other publishers, artists and designers. Draw Down will talk about the recent and future trends of design and typography books, and how they reflect the shifting emphasis in the fields of design and typography.

Kathleen Sleboda
Christopher Sleboda
Classroom 1
10:30 am PDT /
1:30 pm EDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Classroom I

Stephen Serrato

The Basics of Editorial Print Typography concentrates on use of typography in traditional publication design process, specifically books, and emphasizes typographic detailing and the relationship of text to image and narrative in sequential design. At this level students in typography are expected to be more able to generate and research their own content around a given theme, exploring their interests as they develop and further refine their skills particularly with regard to concept and detailing in sequential layouts, as well as in spatial situations. Term-long assignments allow book projects to be fully realized in-depth printed outcomes.

Stephen Serrato
Classroom 2
1:30 pm PDT /
4:30 pm EDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Classroom II

Kyuha (Q) Shim

Computational Editorial Design address the shift from the crafting of design forms to designing systems. If the design process can be abstracted into algorithms, computational systems will be at the center of the graphic design process. As designers build their own computational systems with code, they have the freedom to remove or add certain conditioners and parameters. It seems illogical to separate editorial design from computation since a majority of design products are created, distributed, and interacted through computational media. Attendees will be introduced to the tools and steps necessary to build a generative editorial design system with computation.

Kyuha (Q) Shim

Register

Register free for the Keynote session and purchase Classroom tickets separately or together. Click the prices to view pricing options. Your purchase is a donation towards the HMCT ArtCenter and goes to support HMCT educational programs and students.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply, email Sr. Coordinator Clifford Pun at clifford.pun@artcenter.edu.