Friday, August 13
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Day Four

Friday, August 13

The Generative Typographic Brand and Narrative

The Generative Typographic Brand and Narrative deals with the requirements and opportunities within communication programs to operate seamlessly in different contexts and the need for design students to understand the specific technical and communicative criteria that apply in these changing environments. Classroom I, The Generative Brand, led by ArtCenter Prof. and Transmedia Faculty Director Brad Bartlett and instructor Roy Tatum, addresses the design of a dynamic word/mark and its application across multiple media platforms including a traditional ink on paper print component; a screen-based component; and a 3D spatial/environmental/display component. Classroom II, The Generative Narrative, encourages dynamic type-driven solutions involving time, space, motion and materiality, often with interactive and generative components. Examples of student work from Bartletts’ Transmedia studio class will be highlighted.

Keynote
9:00 am PDT /
12:00 pm EDT

FREE access via Zoom Webinar

Keynote

Tega Brain

Tega Brain is an Australian-born artist and environmental engineer whose work examines issues of ecology, data systems and infrastructure. She has created wireless networks that respond to natural phenomena, systems for obfuscating fitness data, and an online smell-based dating service. Her work has been shown in the Vienna Biennale for Change, the Guangzhou Triennial, and in institutions like the Haus der Kulturen der Welt and the New Museum, among others. She co-authored the book Code as Creative Medium with Golan Levin, published with MIT Press.

Tega Brain
Classroom 1
10:30 am PDT /
1:30 pm EDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

The Generative Brand

Brad Bartlett

The Generative Brand, or Transmedia Brand deals with the requirements and opportunities within communication programs to operate seamlessly in different contexts and materials, and the need for design students to understand the specific technical and communicative criteria that apply in these changing environments. In the classroom attendees tackle design problems that require the development of integrated solutions in different media: a traditional ink on paper print component; a screen-based component; and a 3D spatial/environmental/display component. Solutions are predominantly typographically driven. Integrated dynamic type-driven solutions are encouraged, involving time, space, motion and materiality, often with interactive and generative components. A typical project might involve the design of a typographic wordmark/logotype for an event or exhibition, together with posters/invites/brochures, an accompanying website and motion piece, as well as a larger scale environmental/interactive/spatial translations of the design elements involving expanded content and materials.

Brad Bartlett
Roy Tatum
Classroom 2
1:30 pm PDT /
4:30 pm EDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Computational Editorial Design

Brad Bartlett

Classroom II builds upon the tools, technologies, and techniques presented in Classroom I with additional work presented by ArtCenter students

Brad Bartlett

Register

Register free for the Keynote session and purchase Classroom tickets separately or together. Click the prices to view pricing options. Your purchase is a donation towards the HMCT ArtCenter and goes to support HMCT educational programs and students.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply, email Sr. Coordinator Clifford Pun at clifford.pun@artcenter.edu.