Friday, August 13
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Day Four

Friday, August 13

The Generative Typographic Brand and Narrative

The Generative Brand and Transmedia Narrative explores the development of dynamic visual communication across print, screen, spatial, and emerging media through the orchestration of branded identities, generative systems, multi-dimensional narratives and interactive environments.

9:00 am PDT –
10:00 am PDT

FREE access via Zoom Webinar

Code as Creative Medium

Tega Brain & Golan Levin

Tega Brain and Golan Levin will talk about their recently published book, Code as Creative Medium: A Handbook for Computational Art and Design. Picking up where standard programming guides leave off, they present alternative programming pedagogies suitable for the art- and design-oriented classroom, including teaching approaches, resources, and community support structures.

Code as Creative Medium by Tega Brain and Golan Levin.

Tega Brain
Golan Levin
Classroom 1
10:30 am PDT –
12:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

The Generative Brand

Brad Bartlett & Roy Tatum

Classroom I, The Generative Brand, led by ArtCenter Professor and Transmedia Faculty Director Brad Bartlett and instructor Roy Tatum, explores the conceptual development of a generative typographic system, logotype, and visual language across traditional and emerging media. Examples of student work from Bartlett’s Typography 5: Transmedia class will be highlighted.

Brad Bartlett
Roy Tatum
12:30 pm PDT –
1:30 pm PDT

Limited Access via Zoom Meeting, free with Classroom participation

DETI Lunchroom

Sarah Hyndman & Gloria Kondrup

Lunchroom: Condiments
Do you like it hot, spicy, piquant, salty, sweet, sour, creamy or zingy? What does the label tell you about the saucy taste experience? How does the typography reflect the origins of the sauce?

Bring along:
• Your favorite condiment to add to your food.
• A condiment label memory from a trip abroad.
• A condiment label memory from childhood.

Bring your brown bag and join author Sarah Hyndman around the virtual ‘Type Tasting’ lunch table for a relaxed and multisensory conversation

Sarah Hyndman
Gloria Kondrup
Classroom 2
1:30 pm PDT –
3:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

The Transmedia Narrative

Brad Bartlett & Ivan Cruz

Classroom II, The Transmedia Narrative, applies generative systems to create multidimensional narratives and interactive environments. Examples of student work from Bartlett’s Advanced Transmedia Studio will be highlighted, along with work from Mediatecture, taught by Ivan Cruz and Miles Mazzie.

Brad Bartlett
Ivan Cruz


Register free for the Keynote session and purchase Classroom tickets separately or together. Click the prices to view pricing options. Your purchase is a donation towards the HMCT ArtCenter and goes to support HMCT educational programs and students.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply, email Sr. Coordinator Clifford Pun at

Register for the event here.