Intensive Schedule
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Intensive Schedule

Day One: Friday, January 22

Branding + Typographic Voice

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Keynote
Louise Fili; The Voice of Typography and Letterforms Leads the Brand Narrative

9:00 AM – 10:00 AM PT
(12:00 PM – 1:00 PM ET)

Louise Fili, Type Designer, Creative Director & Author, Louise Fili Ltd.

Introduction by Gloria Kondrup

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Module 1 + Classroom
Teaching Typographic Identities

10:30 AM – 11:30 AM PT
(1:30 PM – 2:30 PM ET)
Breakout Classroom immediately follows for 30 minutes

Simon Johnston will share his instructional approach for students learning to develop a strong typographic brand word mark.

Instructor: Simon Johnston
Facilitator/Moderator: Ty Drake, Ty Drake Design; Professor, ArtCenter College of Design

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Keynote
Vanessa Eckstein; The Dimensional Brand

12:45 PM – 1:45 PM PT
(3:45 PM – 4:45 PM ET)

Vanessa Eckstein, Design Director & Product Developer at Blok Dersign

Introduction by Gloria Kondrup

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Module 2 + Classroom
Expanding the Brand: Applications

2:00 PM – 3:00 PM PT
(5:00 PM – 6:00 PM ET)
Breakout Classroom immediately follows for 30 minutes

Building on Module 1, educators will learn how to teach students to further develop a brand across multiple applications, including print, web, environmental, and apps.

Instructor: Rudy Manning
Facilitator/Moderator: Ty Drake, Ty Drake Design; Professor, ArtCenter College of Design

Day Two: Saturday, January 23

Branding + Technology

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Keynote
Mike Abbink; Details, it is All About the Details: Typography in the Expanding Landscape

9:00 AM – 10:00 AM PT
(12:00 PM – 1:00 PM ET)

Mike Abbink, Creative Director & Type Designer and Executive Creative Director of the Brand Experience and Design Team within IBM Studios

Introduction by Gloria Kondrup

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Module 1 + Classroom
Branding and Social Media

10:30 AM – 11:30 AM PT
(1:30 PM – 2:30 PM ET)
Breakout Classroom immediately follows for 30 minutes

Aaron and Jotham will discuss the importance of social media, and what students should address when developing a brand—personal or client driven—for new communication channels. How important is a traditional, consistent brand voice, or should the brand strive to be metamorphic in order to remain relevant?

Instructor: Aaron Draplin and Jotham Ndugga-Kabuye
Facilitator/Moderator: Gloria Kondrup

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Keynote
Dave Crossland; The Use of Variable Fonts in Google’s Branding Typography

12:45 PM – 1:45 PM PT
(3:45 PM – 4:45 PM ET)

Dave Crossland, Type Designer & Program Manager and Program Manager at Google Fonts

Introduction by Gloria Kondrup

 

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Module 2 + Classroom
The Generative Typographic Brand

2:00 PM – 3:00 PM PT
(5:00 PM – 6:00 PM ET)
Breakout Classroom immediately follows for 30 minutes

This session will cover the process, tools, and classroom structure for teaching students how to create generative typographic works. Through student examples and classroom lecture excerpts, participants will learn an approach for developing code-based typography for a transmedia brand identity.

Instructor: Roy Tatum
Facilitator/Moderator: Brad Bartlett, Brad Bartlett Design; Professor, ArtCenter College of Design