Typography Boot Camp launches the first of four Design Educator Typography Intensives, and addresses the fundamentals of typography education, and the essentials that must be included within a typography and design curriculum. Two classroom sessions will be led by renowned ArtCenter faculty Pamela Olecki and Simon Johnston. Classroom I will introduce typography, its terms and history, and a series of exercises—from handwritten scripts to computer typesetting exercises. Classroom II is a continuation of Classroom I, with emphasis on the formal aspects of designing with typographic elements, including scale relationships, types of contrasts, asymmetry, hierarchy, composition, alignments, structures, and use of negative space.

Keynote

9:00 am PDT –

10:00 am PDT

FREE access via Zoom Webinar

Not Normal

Lucienne Roberts & Dave Shaw

Lucienne Roberts and David Shaw explore the meaning and reach of typographer & teacher Anthony Froshaug’s most influential and enigmatic work Typographic Norms, sharing research for their forthcoming book Typographic Norms 2 and foregrounding the relevance of Froshaug’s work today.

To mention both typographic, and, in the same breath/sentence, grids, is strictly tautologous. The word typography means to write/print using standard elements; to use standard elements implies some modular relationship between such elements; since such relationship is two-dimensional, it implies the determination of dimensions which are both horizontal and vertical.  – Anthony Froshaug

Classroom 1

10:30 am PDT –

12:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Basics I

Pamela Olecki

Basics I: The first in the sequence, this class introduces typography, its terms and history, and the origins of letterforms through a series of exercises in handwritten scripts, developing an understanding of formal relationships within a typeface. Attendees will also be shown how to effectively teach typographic structure through multiple exercises and projects: anatomy, typeface classifications, kerning, proportion/weight, letter spacing, nomenclature and understanding the differences between display type and text. Additional projects include explorations of body copy tone, legibility, meaning, and hierarchy. This is followed by a series of computer typesetting exercises to give an initial fluency in the use of digital typographic tools. Basics I serves as the primary typographic course fundamental to all future design courses. The students acquire a hands-on understanding of the full breadth and history of typographic technologies, from humanistic scripts, through letterpress and on to the digital typographic landscape. This knowledge provides a foundation on top of which students are able to build a fuller range of typographic skills.

Lunch

12:30 pm PDT –

1:30 pm PDT

Limited Access via Zoom Meeting, free with Classroom participation

DETI Lunchroom

Sarah Hyndman & Gloria Kondrup

Bring your brown bag lunch and sit at our [virtual] table as Sarah Hyndman of Type Tasting leads us in a relaxed, multisensory conversation.

Classroom 2

1:30 pm PDT –

3:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Basics II

Simon Johnston

Basics II: This class is a rigorous continuation of the fundamentals of typographic composition, emphasizing the formal aspects of designing with typographic elements. The importance of progressive typographic decision-making through such exercises provides students with the necessary grounding in scale relationships, types of contrasts, asymmetry, hierarchy, composition, alignments, structures, and use of negative space. Students work at different scales and are introduced to how production parameters will influence their design and decision-making. While reinforcing and developing previously learned skills, students are introduced to more complex content loads, text problems, working with grids, and issues relating to combining type and image and type as image. The importance of context is emphasized in finding an appropriate typographic tonality for a given situation. Projects may range from complex information structures to more open pieces exploring the expressive potential of typography.

Register

Registration is free for the Keynote session; purchase Classroom tickets separately or together [click the prices to view options.] Your purchase is a donation to the HMCT, supporting educational programs and students.c

Register here.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply for a discount code, email HMCT Senior Coordinator Clifford Pun: clifford.pun@artcenter.edu.