Basics of Generative Typography is the third in a series of four Design Educator Typography Intensives. Classroom I, the Basics of Generative Typography, led by ArtCenter faculty Roy Tatum, will explore the ways in which new tools, technologies and techniques are impacting the rapidly expanding field of typographic practice. Classroom II, also led by Roy Tatum, builds upon the tools, technologies, and techniques presented in Classroom I.

Keynote

9:00 am PDT –

10:00 am PDT

FREE access via Zoom Webinar

Type Speaks

Steven Heller & Gail Anderson

Steven Heller & Gail Anderson have co-authored numerous books on typography including American Type Play, New Ornamental Type, Type Tells Tales, and New Vintage Type. They will talk about their most recent publication Type Speaks [June 2021] and the proliferation of type design across all media from hand-drawn letterforms to generative machine-based designs.

Type Speaks by Steven Heller & Gail Anderson

Classroom 1

10:30 am PDT –

12:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Basics of Generative Typography I

Roy Tatum

This workshop will explore the ways in which new tools, technologies, and techniques are impacting the rapidly expanding field of typographic practice. Students will get an overview of how to create dynamic typographic systems using modularity, data, and code-based operations.

Lunch

12:30 pm PDT –

1:30 pm PDT

Limited Access via Zoom Meeting, free with Classroom participation

DETI Lunchroom

Sarah Hyndman & Gloria Kondrup

Lunchroom: TV Dinners
Frozen meals first became popular in the 1950s. Their packaging has documented changing social attitudes over the decades, as fast food has become the ultimate consumer product.

Bring along:
• TV dinner packaging you would buy today.
• A TV dinner memory from childhood.
• Your guilty secret TV dinner.

Bring your brown bag and join author Sarah Hyndman around the virtual ‘Type Tasting’ lunch table for a relaxed and multisensory conversation.

Classroom 2

1:30 pm PDT –

3:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Basics of Generative Typography II

Roy Tatum

Classroom II will build on the techniques presented in Basics of Generative Typography Classroom I, diving deeper into code through hands-on demos.

Register

Register free for the Keynote session and purchase Classroom tickets separately or together. Click the prices to view pricing options. Your purchase is a donation towards the HMCT ArtCenter and goes to support HMCT educational programs and students.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply, email Sr. Coordinator Clifford Pun at clifford.pun@artcenter.edu.

Register for the event here.