Editorial Typography is the second in a series of four Design Educator Typography Intensives. Classroom I, the Basics of Editorial typography, led by ArtCenter faculty Stephen Serrato, addresses the fundamentals of editorial print typography in traditional publication design process, specifically books, and emphasizes typographic detailing and the relationship of text to image and narrative in sequential design. Classroom II, Computational Editorial Design, led by educator, designer, and researcher Kyuha (Q) Shim addresses the shift from traditional design methods, to using algorithms and computational systems for editorial design.

Keynote

9:00 am PDT –

10:00 am PDT

FREE access via Zoom Webinar

Draw Down Books

Kathleen and Christopher Sleboda, Draw Down Books

Draw Down is an independent publisher located in the northeastern corner of the United States. Created in 2012, Draw Down publishes small books about graphic design, typography, illustration, photography, art, and architecture. Draw Down also sells a curated collection of books and zines by other publishers, artists and designers. Draw Down will talk about the recent and future trends of design and typography books, and how they reflect the shifting emphasis in the fields of design and typography.

Classroom 1

10:30 am PDT –

12:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Classroom I

Stephen Serrato

The Basics of Editorial Print Typography concentrates on the use of typography in traditional publication design processes (specifically books) and emphasizes typographic detailing and the relationship of text to image and narrative in sequential design. At this level, typography students can be expected to generate and research their own content around a given theme at a higher level, exploring their interests as they develop and further refine their skills, particularly regarding the concept and detailing in sequential layouts as in spatial situations. Term-long assignments allow book projects to be fully realized, in-depth printed outcomes.

Lunch

12:30 pm PDT –

1:30 pm PDT

Limited Access via Zoom Meeting, free with Classroom participation

DETI Lunchroom

Sarah Hyndman & Gloria Kondrup

Lunchroom: Wine labels
Do you judge a wine by its label? Do you think it can change your taste experience? Share and compare your favorite labels, and explore how wine labels have changed over time. Cheers!

Bring along:
• Your favorite drink label (photo or bottle).
• A wine label memory from the past.
• A drink label you wish you’d designed.

Bring your brown bag and join author Sarah Hyndman around the virtual ‘Type Tasting’ lunch table for a relaxed and multisensory conversation.

Classroom 2

1:30 pm PDT –

3:30 pm PDT

Limited Access via Zoom Meeting, $100 or both Classrooms for $150

Classroom II

Kyuha (Q) Shim

Computational Editorial Design address the power of combining classical and computational design. In a time when the majority of design products are created, distributed, and interacted through computational media, we may ask what advantages computational approaches can have not only for digital media but also for printed matters. While designers have largely depended on standard software like Adobe InDesign, they can break free from the limited built-in tools and exercise the freedom to computationally express ideas. It simply requires designers to adopt a programmatic mindset for constructing rules, defining values and ranges of parameters, and imagining how forms will emerge upon logic. Attendees will be introduced to the basic tools and methods for building generative systems using Basil.js (http://basiljs.ch). While it will be expected that the attendees have prior experience with Javascript, those who are not familiar with programming but are willing to invest their time to learn before the workshop will be provided with tutorial resources.

Register

Register free for the Keynote session and purchase Classroom tickets separately or together. Click the prices to view pricing options. Your purchase is a donation towards the HMCT ArtCenter and goes to support HMCT educational programs and students.

Due to the generosity of our sponsor, Google, we are able to offer several discounted classroom fees to select educators. To apply, email Sr. Coordinator Clifford Pun at clifford.pun@artcenter.edu.

Register for the event here.